We tell your story. We BUILD your brand.


The CSI Group, located in Paramus, New Jersey, is a creative agency delivering engaging content and driving real results. We are an experienced team of smart and creative people with a passion for producing great work.

AGENCY PROMO VIDEO

Grab a sneak peek at the people and passion of The CSI Group. See the faces that build winning brands and tell compelling stories each and every day.

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OUR WORK

(We've made our moms proud. Our clients even prouder.)

  • Citizen Watch Company
    CITIZEN WATCH CO.
  • Solstice Sunglasses
    SOLSTICE SUNGLASSES
  • Kasey Keller Castrol
    BP/Castrol USA
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CITIZEN WATCH

Campaign Rebranding

International relaunch and redesign of all tactical elements with a more modern aesthetic that reinforces Citizen's main product benefit of "powered by light." Included brand ambassador photo shoots and national tv advertising. Elements extended into every brand touch point — product photography, catalogs, point of sale materials, print & online advertising, and internal communications.

Citizen Watch portfolio
Citizen Watch portfolio
Citizen Watch portfolio
Citizen Watch portfolio
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SOLSTICE SUNGLASSES

2013 CONSUMER PROMOTION

Serving as Solstice’s agency of record, we facilitate and develop their annual consumer promotions. To kick off the summer season, Solstice celebrates in style with an annual promotion that embraces the active brand lifestyle on the longest day of the year. In-store and online—CSI handled all the tactical elements from concept through completion to support the program.

Summer Solstice portfolio
Summer Solstice portfolio
Summer Solstice portfolio
Summer Solstice portfolio
Summer Solstice portfolio
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CASTROL USA

Castrol® GTX® High MileageTM Introduces
Kasey Keller

Castrol wanted to hype-up the announcement of their new brand ambassador for Castrol® GTX® High MileageTM, so CSI flew out to Seattle to produce a 30-second spot featuring Kasey Keller, the legendary U.S. soccer goalkeeper. The in-stadium spot ran during the CONCACAF World Cup qualifiers, reaching half a million fans, and will also run at the 2014 FIFA World CupTM in Brazil. CSI also filmed a full sit-down Q&A session with Kasey, staged a PR photo shoot and captured all the fun in a behind-the-scenes video.

Kasey Keller portfolio
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Kasey Keller portfolio
Kasey Keller portfolio
Kasey Keller portfolio
  • BP/Castrol USA
    BP/CASTROL USA
  • Pantone
    PANTONE
  • IFF
    IFF
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CASTROL OIL

Live Events

We specialize in creating engaging experiences that evoke the essence of a brand in real time. For BP/Castrol, we have been the go-to resource for creative content surrounding their live promotional events, both for the trade and consumers. We produce and strategically craft programs for your target to interact with. No matter what the environment…from corporate training, lobby design, consumer education/promotions or simply a trade show environment, we design the experience to fit your needs and delight any audience.

Castrol Oil portfolio
Castrol Oil portfolio
Castrol Oil portfolio
Castrol Oil portfolio
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PANTONE PLUS

Product Launch

Pantone was launching 336 new colors to the market. The campaign journeyed through the creative mind — playful and slightly irreverent — and featured custom illustrations done by our team. The product launch materials showcased a variety of media including print advertising, marketing collateral, online and video. We have launched many PANTONE products including CAPSURE, Pantone LIVE and the Pantone SkinTone Guide. Each was featured in Communication Arts, HOW and Print Magazine.

Pantone Plus portfolio
Pantone Plus portfolio
Pantone Plus portfolio
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Pantone Plus portfolio
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IFF

Attracting the World's Best Talent for IFF

IFF, a global leader in the creation of flavors and fragrances, needs to consistently recruit the best-of-the-best in their highly specialized industry. CSI’s task was to effectively communicate IFF’s brand promise and international culture. We produced an upbeat and informative recruitment video that introduces prospects to IFF, as well as a slick recruitment card that invites prospects to view the video and apply on IFF’s career website. Great things are happening at IFF, and the recruitment tools CSI delivered will ensure that story keeps getting told.

IFF portfolio
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IFF portfolio
  • LG
    LG ELECTRONICS
  • US Army
    US ARMY
  • Konica Minolta
    KONICA MINOLTA
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LG ELECTRONICS

In-Store Marketing

LG was launching their latest TVs containing Cinema 3D Technology. We were asked to create an in-store video/experience that not only showed off the new 3D feature, but also gave the viewer background information and technology benefits. After extensive market research, we declared the best way to sell this technology was to make the 3D experience pop-out at you - literally! The result: fire breathing dragons that extend 3 feet out of the television, a fish that you can almost kiss and one shiny Telly Award for 3D marketing.

LG electronics portfolio
LG electronics portfolio

These LG TVs were not only about the new Cinema 3D Technology. The CSI Group produced 8 in-store videos showcasing all the new features that come packaged with LGs latest line of flat-screens TVs.

LG electronics portfolio
LG electronics portfolio
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US ARMY I-WALL

Environment Design

Getting the opportunity to create a unique piece of communication is always a thrill for us, but we're beyond excited when we get to design a complete environment to communicate our client's brand and message. This installation for the US Army incorporates a 30' branded display case, holding an on-board interactive touchscreen system, mounted to a 12' rail system (I-Wall, for short). Additional touch screens were added to navigate their building directory and to view announcements and photo slideshows.

Army iWall portfolio
Army iWall portfolio
Army iWall portfolio
Army iWall portfolio
Army iWall portfolio
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KONICA MINOLTA

Vertical Market Support

Develop smart solutions and tactical elements to promote sales, technology & product education. Print, online, and video—materials designed to excite both retailers and sales force in internal communications, sales and trade show environments. User Interface Design of critical OPS Solution Center where the sales force can access tools to successfully market to segments including hospitals, law practices, print production agencies, and educational institutions.

Konica Minolta portfolio
Konica Minolta portfolio
Konica Minolta portfolio
Konica Minolta portfolio
  • Citizen Drive
    Citizen Drive Campaign
  • Castrol Oil Filters
    Castrol Oil Filters
  • Solstice Sunglasses
    Solstice Gucci Holiday
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Citizen Drive Video

TV Spot

Citizen Watch Company's latest line of products - DRIVE from Citizen Eco-Drive was expanding its campaign to include national television. Leveraging the creative from the campaign, CSI injected some aggressive and high-energy motion design along with modeling, lighting, texturing and animating of two 3D watches. The result was a powerful, in-your-face TV spot that reached Citizen's target audience of key millenials.

Citizen Drive TV Spot
Citizen Drive TV Spot
Citizen Drive TV Spot
Citizen Drive TV Spot
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Castrol Oil Filters

Campaign

Castrol wanted new creative that not only touted the amazing benefits of their oil filters, but one that had the personality of the Castrol brand. Our team crafted a series of ads that called attention to the product's performance in a smart, bold manner to connect with their audience. In order to further the consumer's knowledge of the Castrol SFX oil filter, CSI created an animation that takes a fun and powerful approach while providing detailed background information.

Army iWall portfolio
Castrol Filters video
Castrol Filters video
Castrol Filters video
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Solstice Gucci Holiday

Holiday Campaign

Solstice partners with Gucci annually to create an upscale and intriguing holiday campaign. From thematic development, consumer promotions and an aggressive direct mail initiative—through in store and online tactical elements—CSI created a 360 degree campaign to help boost holiday sales. Best of all, we gave one lucky winner a trip anybody would wish for—a Beverley Hills Shopping Spree!

Solstice Gucci Holiday
Solstice Gucci Holiday
Solstice Gucci Holiday
Solstice Gucci Holiday

Your story is our story.
Your results are our results.
And when we build your business,
we build ours too.

We’re a collective hub of powerful ideas and potent marketing results. Our business is to create a compelling advertising and marketing story that speaks and connects your brand with your audience. One that solves a business problem, and creates a real result for you. We do it by being one agency. Not an advertising agency. Not a digital agency. Not a one-size-fits-all agency. But a "you have a problem, we solve it" agency armed with every discipline needed to do it. Creative. Strategic. Digital. Social. Video. We’ve won many awards for our solutions – but the biggest recognition comes from our clients, many of whom have been with us for over 20 years. There’s a lot going on here, and it all revolves around you. Because we’re as invested in your brand as you are.

Web Design and Interactive

Web design means more than building a pretty website (though we assure you yours will look amazing). It means planning and designing sites that are easy to use, flexible and viewable on all types of mobile devices. It means understanding search engines and developing your site in an optimized manner (SEO). It means creating buzz and motivating users to share information about your brand on social networks. And it means building engaging interactive displays, digital signage and interactive kiosks that tell stories in new ways.

Video & Motion Design

Want to trigger your audience’s imagination? Think video. The CSI Group has a state-of-the-art, full-service in-house video production department that practices delivering motion that shapes perceptions and tells your story. We do everything from TV spots (most recently starring Eli Manning – yes, we’re name-dropping), product, corporate and trade show videos to in-store digital signage, web and mobile content.

Consumer & Trade Advertising

Advertising is in our DNA and we do it well. We don’t just spread the word about you, we make the word. We bring great concepts to life that deliver the essence of your brand while getting you noticed, making an impression and generating results. (We can even make an oil filter sexy.)

Consumer & Trade Collateral

Your customers need to touch, feel and experience your brand. That’s why our exciting marketing materials showcase ideas. We design brochures, catalogs, posters and in-store displays that inspire, engage and deliver your message – ultimately selling your product or service.

Exhibits, Events & Conferences

We admit it – we are exhibitionists. That is, experts in putting your product or service on display. We plan and organize sales meetings, trade shows and special events. And we never overlook a detail – whether it's travel, transportation or on-site management and coordination. In fact, we brand your event, making sure the design of any booth, presentation or more, delivers your message. Our staging and vast audio/visual experience helps reduce event costs while ensuring meetings and presentations go off without a hitch.

Promotions

Online or in-store, we drive consumer behavior using the media that suits your goals best: Facebook, Pinterest or any traditional point-of-sale. We craft strategic programs that drive your target to take action. We also handle internal sales incentive programs for your retailers or employees. From start to finish — theming through prize fulfillment — CSI delivers creative solutions to reward and engage.

Photography

Our full service photography studio was designed and engineered with input from art directors, retouchers, producers and photographers. The sum of these unique perspectives is a well-operated, streamlined studio experience that can accommodate the needs of any project. Whether it’s advertising, e-commerce or tabletop video, The CSI Group produces the absolute highest quality images second only to secret government technology.

OUR PROMISE: We’ll bring passion, inspiration and commitment to your business and brand, every day.


We heart
our clients.

and they love us too.


Citizen Watches, Pantone, NHRA, U.S. Army, Castrol, LG Electronics, Solstice Sunglasses, Konica Minolta, Mercy College, IFF, Seton Hall Law

Style. Brains. Talent.

A New Jersey creative agency with a global reach. The CSI team brings influences from across the USA and the world, including Japan, Israel, Colombia, Trinidad and Australia. Meet our team and discover what makes us a different kind of agency.


  • aiko
    Aiko Lockmeyer
  • alan
    Alan Tardieu
  • chris
    Chris Connolly
  • christine
    Christine Disebastian
  • dee
    Dee Finamore
  • erin
    Erin English
  • jason
    Jason Belmonti
  • jen
    Jennifer Albrecht
  • jerges
    Jerges Cortina
  • john
    John Fox
  • kat
    Kat McBride
  • kenny
    Kenny Eicher
  • kevin
    Kevin Fillie
  • liza
    Liza Barry
  • pasquale
    Pasquale Chieffalo
  • rich
    Rich Cannava
  • sarah
    Sarah Sprohn
  • udi
    Steve Ondo
  • udi
    Summer Olstad
  • udi
    Udi

We’ve had our say.
Now have yours.

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New Jersey
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The CSI Group

11 Farview Terrace
Paramus, NJ 07652

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